Performance Marketing Course Overview
Our Performance Marketing course teaches you to plan, launch and optimise acquisition-driven campaigns that deliver measurable ROI. Through hands-on labs you’ll work with Google Ads, Meta (Facebook & Instagram) advertising, remarketing, and display channels, plus learn creative testing, audience segmentation and bid strategies used by growth teams to scale results.
The program emphasises measurement and experimentation: you’ll implement GA4 and Google Tag Manager, set up conversion tracking and UTMs, build dashboards, and use attribution and uplift testing to understand what moves the needle. Practical sessions cover landing-page optimisation and A/B testing so you can continuously improve campaign performance and CPA metrics.
By course end you’ll have a portfolio of live campaign case studies, a repeatable optimisation playbook, and the skills to step into roles such as PPC Specialist, Growth Marketer or E-commerce Acquisition Lead — or to run performance campaigns for your own business.
Performance Marketing Program Highlights
- Paid Search & Display (Google Ads) : Build, launch and optimise search, display and remarketing campaigns for measurable ROI.
- Paid Social & Creative Testing : Strategy and ad creative experimentation for Meta, Instagram and X to improve CPA and ROAS.
- Analytics & Tagging (GA4 & GTM) : Implement analytics, events and conversion tracking to measure impact and inform decisions.
- Conversion Rate Optimization : Landing page testing, funnel analysis and A/B experiments to lower CPA and increase conversions.
- Attribution & Performance Measurement : Budgeting, attribution modelling and lift testing to understand true campaign value.
- E-commerce & Growth Tactics : Acquisition, retention and CRO strategies for online stores and product-led growth.
- Lifecycle & Automation : Email, CRM segmentation and automation flows to increase LTV and reduce churn.
Performance Marketing Course Curriculum
This is the recommended order, but some courses may be taken in a different order. See the FAQ for more details.
Benefits Provided
Learn the concepts and skills covered in this program or your tuition is on us. See See details and terms & conditions.
Hands-on training
Work on projects proven to boost retention
Learn from experts
Experienced educators who are driven to help you succeed
Retake & Class Recordings
Refresh the materials for free within one year
1-on-1 Mentoring
Every student has a different spark which is enchanced by mentors
Performance Marketing Projects Example
Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.