Search Engine Optimization (SEO) Course Overview
Search Engine Management is a practical, results-oriented program that teaches both organic and paid search strategies to increase visibility, traffic and conversions. You’ll learn keyword research, on-page and technical SEO, link building best practices, and local search optimization alongside paid search fundamentals such as Google Ads account setup, campaign structure, bidding strategies and remarketing. The course emphasizes measurable impact: ranking improvement, qualified traffic and conversion lift.
Hands-on labs use real websites and live campaigns so you master the tools professionals use — Google Search Console, Google Analytics (GA4), Google Tag Manager, keyword & rank tracking tools, and ad platform reporting. Lessons show how to diagnose visibility issues, prioritize technical fixes, create search-focused content, and optimize paid campaigns to maximize return on ad spend (ROAS).
By the end of the course you will have completed an SEO audit, a prioritized roadmap, a content and keyword plan, and a performance search campaign — practical deliverables you can include in a portfolio. This program is ideal for aspiring SEO/PPC specialists, in-house marketers, agency juniors and small business owners who want to manage or evaluate search performance with confidence.
Search Engine Optimization Program Highlights
- SEO & Keyword Strategy : On-page, off-page and keyword research to improve organic visibility and rankings.
- Technical & Local SEO : Site performance, indexing, schema markup and local search optimization.
- Content Strategy & Copywriting : Audience-first content planning, calendars and conversion-focused copy.
- Paid Search & Google Ads : Campaign setup, structure, bidding strategies and remarketing.
- Analytics & Tagging (GA4 & GTM) : Measurement planning, event tracking and dashboards for decision making.
- Conversion Rate Optimization & Testing : Landing page testing, funnel analysis and A/B experiments to boost conversions.
Search Engine Optimization Course Curriculum
This is the recommended order, but some courses may be taken in a different order. See the FAQ for more details.
Benefits Provided
Learn the concepts and skills covered in this program or your tuition is on us. See See details and terms & conditions.
Hands-on training
Work on projects proven to boost retention
Learn from experts
Experienced educators who are driven to help you succeed
Retake & Class Recordings
Refresh the materials for free within one year
1-on-1 Mentoring
Every student has a different spark which is enchanced by mentors
Search Engine Optimization Projects Example
Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.