Social Media Management Course Overview
The Social Media Management course teaches practical, platform-focused skills to plan, create and manage engaging social experiences. You will learn audience research, content strategy, editorial calendars, creative production basics, scheduling and community management across Meta, Instagram, X, LinkedIn and emerging platforms through hands-on labs and real posting exercises.
The program also covers paid social fundamentals, campaign setup, targeting and optimization, plus measurement with clear KPIs and reporting templates. By course end you'll have a portfolio of real campaign pieces, live performance insights and the confidence to run social programs for brands or as a freelance specialist.
Social Media Management Program Highlights
- Social Strategy & Platform Planning : Audience research, goals, editorial calendars and platform-specific roadmaps.
- Content Creation & Creative Production : Copywriting, visuals, short-form video and repurposing for multi-platform reach.
- Community Management & Brand Voice : Engagement, moderation, crisis response and building loyal audiences.
- Paid Social & Campaign Optimization : Ad setup, targeting, bidding strategies and performance optimization on Meta, X and Instagram.
- Analytics & Reporting : KPI definition, GA4/platform insights, dashboards and actionable reporting.
- Social Commerce & Growth Tactics : Shopping integrations, influencer collaboration and retention-driven growth techniques.
Social Media Management Course Curriculum
This is the recommended order, but some courses may be taken in a different order. See the FAQ for more details.
Benefits Provided
Learn the concepts and skills covered in this program or your tuition is on us. See See details and terms & conditions.
Hands-on training
Work on projects proven to boost retention
Learn from experts
Experienced educators who are driven to help you succeed
Retake & Class Recordings
Refresh the materials for free within one year
1-on-1 Mentoring
Every student has a different spark which is enchanced by mentors
Social Media Management Projects Example
Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.